A semana passada estive presente numa press conference da IKEA com um mote que acho absolutamente fabuloso: Mais varandas, menos marquises! De facto, para quem é português e vive por cá, conhece perfeitamente este fenómeno (que nada abona na beleza paisagística) que são as marquises. E apesar de todos sabermos o porquê de elas existirem, a…
ikea invites :: ikea ps 2014
Na passada quinta-feira estive no Cais do Sodré para um evento bastante inesperado num local destes – a press conference de apresentação da nova colecção da IKEA PS 2014. Esta colecção, para quem não segue a IKEA (assim como eu, por exemplo) é um post-scriptum da colecção que é lançada anualmente, ou seja, algo mais…
ikea invites :: um convite de natal
ainda me recordo da primeira vez que folheei um catálogo da ikea em 2004. lembro-me de estar em ânsias para sair de casa dos meus pais em leiria e de sonhar com o dia em que poderia comprar coisas para a minha casa (já sonhava com lisboa!), em vez de estar resignada ao quarto. e…
ikea invites :: led’s go
two weeks ago i was happy to receive an invitation to be present on a press conference called “led’s go” by ikea to introduce the new generation of bulbs – the led. not that led bulbs are actually new, they have been around since the 60’s actually, but they didn’t fit most lamps we could…
ikea invites :: ikea hotel in lisbon
well, i haven’t really checked in but i did visited the rooms! but wait, first things first, didn’t you know that ikea has a hotel now? well, it does… but to be honest it’s not what you’re thinking, but it’s not far! they have created 26 bedroom areas in a beautiful garden in lisbon, just…
ikea invites :: 2013 trends
… ikea for a press conference! oh i was so excited! the press conference was about their new 2013 catalog and i was so happy to find out the news! well, we didn’t quite had the catalog in our hands, but they did let us sneak-peek the cover of it! but the main point was…
{ikea invites} :: a 2012 sneak-peek
as i had told you last week, i was invited for a delightful event… ikea’s new catalogue presentation. i am a huge fan of ikea… i love their style, their prices and most of all, i like their attitude. i understand their philosophy and i think they have great marketing strategies. so, when i received…